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Existing Broker

FBAA Finalist Badge 2024
AFG Excellence Awards Finalist 2025
AFG Excellence Awards Winner 2024
AFG Broker Recognition Award 2025
AMA Excellence Awards 2024
FBAA Finalist Badge 2024

Lendd Group focuses on providing you, the Mortgage Broker, the best possible support, training, tools and education so you can build a brokerage and lifestyle you want to live.

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Our philosophy is simple - "By supporting the broker we can help more people get access to better financial outcomes enabling them to achieve more in life, both personally and in business."

Elevate Your Brokerage: The Next Stage of Your Success with Lendd Group

 

You've already built a successful practice and have the experience that sets you apart. The next stage of your journey presents a new set of goals: scaling from a busy broker into a true business owner, maximizing efficiency, and building a valuable, saleable asset for your future. At Lendd Group, we specialise in providing the advanced support and strategic framework that experienced brokers like you need to achieve this next level of success.

 

We understand that the strategies that brought you this far may not be the ones that take you to the next level. That's why our support for existing brokers moves beyond the fundamentals and focuses on high-impact growth and operational excellence.

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You can expect:

  • Strategic Business Coaching & Programs: Move from working in your business to on it. Our one-to-one coaching and advanced programs, like the Better Broker Playbook, focus on scaling, profitability, and building a self-sufficient company.

  • Advanced Systems & Efficiency Tools: Leverage our powerful technology stack, including AI-driven solutions, to streamline your operations, reduce administrative burden, and create more time for you to focus on high-value growth activities.

  • A Collective of Your Peers: Connect with a community of experienced, like-minded brokers at our Lendd Collaboration Days. Here, you can share high-level insights, tackle complex challenges together, and benefit from expert-led sessions on the latest market trends.

 

With Lendd Group, you gain a strategic partner committed to amplifying the success you've already achieved. We provide the collaborative environment and sophisticated resources you need to not only grow your business but to build a lasting legacy.

​'Great things in business are never done by one person. They're done by a team of people.'

- Steve Jobs

Is This Your Next Step?

 

Our support for existing brokers is designed for you if you're looking to:

  • ✅ Scale your business beyond your personal efforts.

  • ✅ Have full control over your business and Brand.

  • ✅ Build a valuable, saleable asset for the future.

  • ✅ Access advanced technology to improve efficiency.

  • ✅ Collaborate with a network of experienced peers.

  • ✅ Retain full ownership of your brand, clients, and trail book.

Your Brand, Your Asset, Your Choice

Your established brand is a valuable asset. At Lendd Group, you can seamlessly continue trading under your own name, powered by our robust backend support, from your clients' perspective, nothing needs to change.

We honor your brand's legacy and offer two flexible pathways for your future:

  1. Enhance Your Brand: Leverage our expertise to help you improve or strategically reposition your existing brand for even greater market impact.

  2. Simplify Your Focus: If you'd prefer to offload brand management, you can easily transition to our 'Lendd Finance' brand and dedicate 100% of your time to your clients.

Branding Options
Better Broker JOURNAL
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Lendd Brokers Timeline
Better Broker Playbook - Lendd Group

Grow with KNOWLEDGE: Your Lendd Training Pathway

We believe continuous learning is key to unlocking your full potential and achieving sustained business growth. Our advanced training pathway offers a comprehensive suite of programs designed to build your expertise at every stage. This includes the insightful Better Broker Journal for ongoing development and efficiency, our foundational Induction Program to ensure you start strong with all essential real-world skills, and the strategic Better Broker Playbook to guide you in building a valuable, scalable, and ultimately saleable business asset.

Learn from your PEERS

Tap into the power of shared wisdom and collective growth. Learning from your peers, especially through dedicated forums like our Lendd Collaboration Days and interactive monthly mentoring sessions, offers invaluable real-world insights, fosters collaborative problem-solving, and builds a supportive community where everyone thrives together.

Learning from Lendd Group Peers
Lendd_Lead Gen Strategy

Quality Leads on Autopilot

We focus on 'Quality, not Quantity,' empowering you to build a sustainable lead generation engine. Our goal is to help you create a predictable pipeline of ideal clients that you own and control, using a multi-faceted approach:​

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  • Referral Strategy: Master the art of building powerful referral networks through our dedicated training and coaching.

  • Peer Collaboration: Learn proven lead generation tactics from your peers at our Lendd Collaboration Days.

  • Digital Presence: Establish a professional website designed to capture and convert new leads.

Your Tech Stack: Work Smarter, Not Harder

In today's market, the right technology is your key to efficiency, scalability, and delivering an exceptional client experience. Our powerful, integrated technology stack is designed to handle the heavy lifting, freeing you to focus on building client relationships and growing your business.

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We are constantly evolving, testing and implementing new software and AI solutions, all with the ability to be customised to the way YOU work and your role within YOUR business.

Your Lendd Tech Stack
Client Acquisition

Build your own PROCESS

As brokers we all have to play by the same rules and hit the same points along the process BUT everybody does it in a slightly different way, WHY?

 

Depending on our skills, experience and ambitions will greatly affect how we operate. Our goal is to help you build the business and lifestyle you want to live, not a templated business that works for someone else.

Your Brokerage, Your Legacy: From Entry to Exit

We believe you should start with the end in mind. Beyond today's deals, we help you strategically build your business into a valuable, saleable asset. We partner with you across your entire business lifecycle—from your entry into the market to your successful exit—to ensure your hard work culminates in its maximum potential value.

Big picture planning
Lendd Group Logo

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Lendd Group has partnered with AFG as a sub-aggregator. As one of the largest aggregation and industry leading groups in Australia this enables us to support our brokers with:

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Branding - Under Lendd Group you have two options when joining:

  1. Build your own brand

  2. Operate under the Lendd Finance brand

Running and building your own brand takes time, knowledge and resources.  This is why we help support you in building the business you want to own and not squeeze you into a system that's designed to work for someone else.

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Support Programs - Dedicated programs with ongoing support delivered in our one-to-one sessions are designed to help you set goals, achieve your ambitions, build your knowledge and keep you accountable. Whether that's building your brand, marketing, finding referral partners or systemising your business we are here to help you build the business and lifestyle you want to have.

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Lendd Collaborative - A cornerstone of our collective approach is the Lendd Collaboration Days. These dynamic events bring our broker community together to share invaluable insights, tackle business challenges collaboratively, and spark innovation through shared expertise.

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Technology - You get access to the proprietary technology platform 'Suite360' and 'BrokerEngine' which manages all aspects of the mortgage application process. Including a self-study learning platform with on-demand courses and content, self-branded Apps for clients, CRM system and an award winning marketing platform AFG SMART.

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Compliance - Easily manage your compliance with our broker templates and easy to create NCCP responsible lending and disclosure documents auto-generated through the software. You also get access to our compliance team should you have any issues or questions.

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Training & Events - Lendd group runs monthly training and networking events giving all our brokers a chance to learn, share knowledge and learn from each other. You also get access to a wide range of online training, as well as regular webinars and industry events 

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Lender Panel - With over 80 lenders across residential, commercial and personal finance, we’ve got options for all your customer’s needs.

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Lendd Mentoring Program - For new to industry brokers we have built a full 2 year mentoring program designed to get you up and running as quickly as possible with on the job learning. Our mentoring supports your journey whether you choose to operate under the Lendd Finance brand or build your own. If you want to be surrounded by and supported by people who want to see you achieve then talk to us today. In combination with all the above services our program far exceeds the industry requirements as set by the FBAA and MFAA. Find out more below.

Affiliations

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Testimonials

Mark has been awesome to have as my mentor and the network of support and guidance he has built with Lendd Group has been amazing.

I originally started my broking journey with a different mentor and started coming to meetings just as a way to network with other brokers. And after just a few meetings with Mark and the group, I felt like I had learnt a whole lot more about the industry and growing my business in a few months than I did in an entire year with my previous mentor.

As someone that is naturally introverted, Mark has encouraged me to think outside the box, play to my strengths, and find ways that work for me to build stronger relationships with both my clients and referral partners.

I strongly recommended Mark and Lendd Group to anyone that is looking to get a jump start into the broking industry.
- Rhys

The mentoring offered by Mark and the team at Lendd is a unique experience that allows you to grow your business in the direction you want to go. There is no one size fits all.

As a new broker Mark has provided ongoing support when needed and delivered all the necessary learnings, from regulatory compliance to business development and lead generation.
The structure and mentality of Lendd allow new brokers to work together and share their experience with others in a similar place as well as with brokers who have been in the industry for 25 + years. The collaboration and support offered by the group is pivotal in the success of each individual broker. Lendd allows you to be a sole trader and not be alone.

I would recommend the Lendd mentor program to anyone with the passion to start their mortgage broking business who is looking for tailored support and not just a monthly webinar.
- Bree

I had a fantastic experience with the mortgage brokering mentoring program! The guidance and support I received were invaluable in navigating the complexities of the mortgage industry. The mentors were knowledgeable, patient, and genuinely invested in my success. I feel more confident and well-equipped to excel in my role as a mortgage broker. Highly recommend this program to anyone looking to kickstart or enhance their career in the mortgage industry! - Afkar

"Whether you have a background in finance or are making the leap as I did, I could not recommend Mark highly enough. There's no doubt that this industry is a tough one to break into and having a great mentor can make the difference between make or break." - Tristan

I was a new to industry broker in late 2022 and decided to attend the Lendd mentoring / monthly training program. I found the training worthwhile as not only was there good content discussed, but the feedback from other brokers around the table was worth its weight in gold. Being a broker, especially a solo broker, can be quite isolated, so being able to have a group of other mortgage brokers, that you could hear 'war' stories about or share your experiences was very rewarding.

It was a great addition to the other bank specific training and the cert 4 - solid practical knowledge and emphasising important parts of the industry not really covered by others.

If you are a new broker, or considering becoming a broker, reach out to Mark at Lendd and have a chat - this could just be the thing you need to succeed in your new mortgage brokering career.
- Paul

I'm undergoing Lendd Finance's mentoring program which has been fantastic and I'm thrilled with the experience. The mentors Mark and Steve were incredibly knowledgeable and supportive, providing the perfect foundation for a successful career in mortgage broking covering both loan writing and business development.

What impressed me most was the ongoing support. They continue to offer valuable assistance for writing loans and helping me build my business that's customised to my goals and not just templated plans. They have a genuine commitment to my success.

Lendd Finance creates a professional and supportive community, making them stand out in the industry. I highly recommend their mentoring and business coaching program to anyone new or existing looking for a team that can take you to the level.

Thanks, Lendd Finance, for being an essential part of my journey!
- Obieze

Lendd has been a huge help during the entire process of becoming a broker. The mentorship has really helped with the whole journey which without it, I would have been quite lost. I can always pick up the phone and have a quick chat about anything I'm unsure about and I'm always given thorough explanation and shown the way to move forward. I'm excited to see how big I can grow my business with the help and knowledge given by Lendd. - Alex

Ready to Build Your Legacy?

 

If our approach to partnership, ownership, and strategic growth resonates with you, the next step is a confidential, no-obligation discussion about your goals.

Disclaimer

This website has been prepared with all due diligence and care, based on the best available information at the time of last update. Lendd Group holds no responsibility for any errors or omissions within. Any decisions made by other parties based on this information are solely the responsibility of those parties. Lendd Group Pty Ltd ACN: 652 138 424 is an authorised credit representative 533734 of Australian Finance Group Ltd ACN 066 385 822 (AFG) Australian Credit Licence 389087.

© 2021 Lendd Group Pty Ltd.   Privacy Policy  -  Terms & Conditions

Contact

e:     info@lendd.com.au
p:    1300 053 633

a:    PO Box 5835 Manly Q 4179

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